![]() ![]() What’s more, because tracking customer behavior is so easy online, you always seem to get the perfect product recommendations, another experience Amazon strives to optimize relentlessly. When publishers told them not to let people publicly review the books, they did so anyway, because they knew it’d help customers decide. People were worried about Amazon then letting individuals sell their used books and products on the platform themselves, but that too helped customers make the best choice. ![]() ![]() But they made sure it was the best book buying experience you could possibly have. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Let your customer service know no limits.Īmazon started with books. ![]()
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